averse means having a dislike of or opposition to something. You can be averse to risky investments.

adverse means harmful or unfavourable. You can experience adverse weather while on a protest march.

You can’t experience averse criticism, only adverse criticism.

Similarly, you can’t be adverse to alcohol, beetroot or cats, only averse.

We collect amusing book and journal article titles. Here are some from microbiology textbooks:

Stealth and mimicry by deadly bacterial toxins. 

Clostridium botulinum: A bug with beauty and weapon. 

Post-pasteurian cultures: the microbiopolitics of raw-milk cheese in the United States.

Fuzzy species among recombinogenic bacteria.

Maybe not up to Horace Bent's high standards but we're trying.

The latter is more commonly encountered than the former even though it is usually the former that is meant.

forego means to go before or precede

You are unlikely to come across this usage very often, except in the phrase a foregone conclusion. You cannot, for example, forego your breakfast, walk in the park or pre-dinner cocktail.

forgo means to to do without

If the weather is poor, we will have to forgo our ascent of Ben Vorlich.

If you would like to see Academic Business Collaboration, a supplement to Advances Wales, the magazine that we write, edit, design and typeset for the Welsh Assembly Government in Cardiff, then have a look here.

Advances Wales has a circulation of over 10,000, with an international readership consisting of key global players in industry, academia, research & development and investment. 

We handle all aspects of production: from journalism and picture research right through to delivery of final files for the printer and web publication.

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Very pleasing, considering that we haven't even finished our site redesign yet.